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Challenges Whereas the success of UK market is expanding, how could we launch a VoIP IPBX into the Australian market? Solutions Tenzino analysed the strengths inherent in this British built hardware device and recommended a channel sales approach. Full collateral both online and hard copy was developed to position this device for the SME market with fifty plus handsets or three plus locations. Localised customer service was developed and deployed. Results Selintra Australia now sells an equivalent number of machines in Australia as the parent company in the UK does. This has been achieved with an exciting channel development program as well as targeted online advertising. |
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