
Client: Sunjray
Challenges
How to launch a new ETL Reporting tool to the ERP Enterprise market successfully?
Sunjray founded in 2000 had a history of innovative solutions in the ERP market place. A deep understanding of the way SAP in particular worked at an in depth level led to several tool-sets being produced and maintained at beta stage.
Solutions
Tenzino worked with the management team at Sunjray to produce a marketing and sales strategy that allowed the largely engineering focused company to make some initial sales, as well as to acquire productive alliance partners in Australia and Asia. Initial Tenzino work also resulted in Sunjray being able to gain traction with Austrade.
Results
Early sales let to product development as well as several new products. Tenzino worked closely with Sunjray to ensure the products were exactly the right ones for the target market. |